Reading, PA – Weidenhammer, a provider of strategy, marketing, and technology solutions that focuses on transforming businesses, has promoted James P. Bitler to Marketing Communications Manager.
In his new position, Bitler is responsible for planning, development and implementation of all of Weidenhammer’s marketing communications strategies and public relations activities, both external and internal.
Bitler has over 36 years of marketing experience in the banking, health care and technology industries. He most recently served as Marketing Communications Specialist, joining Weidenhammer in September of 1998.
Prior to joining Weidenhammer, Bitler served as Marketing Coordinator at The Reading Hospital and Medical Center, now Reading Health System.
Bitler holds a B.S. in Marketing from Kutztown University. He has been an active volunteer with the United Way of Berks County for more than 25 years, serving on a variety of committees, as well as a Campaign Coordinator. He is a member of the International Association of Business Communicators, Lehigh Valley Chapter.
Bitler resides in Brecknock Township, Berks County, PA.