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Alvernia Hosting Short Video Competition

Apr 11, 2017 • by Andrew Dotter, citizen contributor, Alvernia University
Short Video Competition

The first annual Short Video Competition will be held on April 21 at 7 p.m. The Short Video Competition is open to any Berks County high school or college student. The goal of the competition is to both   display student talent and promote the city of Reading.

All entries are to be no less than two and a half minutes and no more than 20 minutes (including credits) and students enrolled in any Berks County high school or college are eligible for submitting videos. Film submission categories are: Music Videos, Commercials, Public Service Announcements, Silent Videos, Book Trailers, Narratives of Comedy, Drama, Horror, Action or Musicals. There is also a special category entitled “Why Reading is a Positive Place to Live, Work, or Play,” which is open to all Berks County Residents 13 years or older, with parental consent needed for individuals under 18.

The awards that will be given include “Best Film Showcasing Reading as a Positive Place” for the Special Category and awards for “Best high school student video,” and “Best college student video” will be presented in each category. First place winners across all categories will receive a movie-themed gift basket and a certificate of achievement during the Red Carpet Premiere night. Judges for this event include: Santo Marabella – Reading FilmFest, Karin Mallett –WFMZ-TV 69 News, Heather Adams – BCTV, Alvernia student, Kyle Farrell – Mr. Alvernia 2016, Zach DeWever – WFMZ-TV 69 News and Polly Mathys – Assistant Professor of Computer and Information Studies.

“We are very excited about organizing the short video competition to showcase the talents of Berks County high school and college students as well as local filmmakers,” Dr. Jodi Radosh, associate professor of communication, said. Dr. Radosh is one of the event organizers. “Our submission category of ‘Why Reading is a Great Place to Live, Work, and Play’ was created in order to help instill a sense of pride in our community.”

This inaugural event is being planned by Dr. Radosh and her Event Planning course. The class has been hard at work finalizing details, securing judges and vendors, visiting local high schools and college campuses for student participants, and designing the Red Carpet Gala for the premiere night.

“I think that the event planning class is a great way to get students involved with helping to organize activities on campus and to also get some real world experience in what it takes to organize an event,” ReJeana Goldsborough, senior, said.

“A lot of us are already learning that it takes a group effort and a lot of cooperation and organization to get an event off the ground and then also ensure an event is successful. So it’s great to be taking a class that teaches us the effort that goes into organizing something like the video competition.”

As part of the partnership with the O’ Pake Institute for Ethics, Leadership and Public Service, Dr. Radosh worked with Graduate Assistant Tania Hollos over the summer to set the wheels of this event in motion and to get it prepped for the Event Planning class to take over. Some of the behind the scenes work included investigating other competitions for reference, finding a suitable submission platform for entries and working with a graphic designer to create a unique event logo. 

Community involvement was key to ensuring a successful event. “We wanted a way to get out into the world why Reading is a positive place to live, work and play in hopes that it would create community revitalization, development and projects,” Graduate Assistant Tania Hollos said. A meeting with local community leaders and collaboration with the Reading Film Fest for possible ideas also aided in getting the public involved with the event.

For more information, visit the Short Video Competition webpage and be sure to follow all the Competition’s Twitter account @AUshortVid for continuous updates about this exciting event!

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