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Final Concert of 2017 Downtown Alive Free Concert Series will be held Wednesday

Final Concert of 2017 Downtown Alive Free Concert Series will be held Wednesday

The Downtown Alive free outdoor concert series will come to a close on Wednesday, August 30 when three high-energy Latino acts will take the stage in the 500 block of Penn Street.

The performers scheduled to appear are 24 Horas, an international bachata group; George Lamond, the salsa and American freestyle music singer who is best known for his No. 1 salsa hit “Que Te Vas”; and Funk Salsa Urban, a band that uses basic salsa rhythms with elements of funk and urban to create a new sound while incorporating Spanglish lyrics to cater to a broader audience.

The free show will begin at 5 p.m. rain or shine. Free parking will be available at the Reading Parking Authority Fourth and Cherry Streets parking garage starting at 4 p.m. the day of the concert.

As an added entertainment twist, a magician, face painter and balloon artist will be set up in the block to entertain young and old alike.

Make it a night by enjoying dinner at one of downtown Reading’s restaurants before or after the concert. And there will be food, wine, and beer vendors set up in the block to serve concert-goers, too.

The Downtown Alive concert series is brought to you by Weidenhammer, the Hawley and Myrtle Quier Fund of Berks County Community Foundation, Berks County Convention Center Authority, DoubleTree By Hilton Reading, Savage 61 Chrysler Dodge Jeep Ram, Centro Hispano, and Reading Parking Authority. The shows are presented by the Reading Downtown Improvement District and SMG-Santander Arena.

“We have been extremely pleased with the turnout for all the previous performances, and we expect a big crowd for the wrap-up show,” said Charles Broad, Executive Director of the Downtown Improvement District. “A special thanks goes out to all of our sponsors for making this year’s series a huge success. And, of course, we thank everyone who has come out to support the shows.”

Go to for more info about the concert series.