In 1938, it was 25 cents for a movie ticket.
In 1944, it was 25 cents for a 5lb. bag of flour.
In 1959, 25 cents got you a gallon of gas.
In 1970, bread was a quarter.
Starting Sunday, October 1, 2017, Berks Area Regional Transportation Authority (BARTA) and Red Rose Transit Authority (RRTA) will offer 25-cent rides for the entire month of October on all bus routes in Lancaster and Berks Counties. Dave Kilmer, South Central Transit Authority’s (SCTA) Executive Director, unveiled the exciting offer during the monthly Board meeting. If the promotion is successful, SCTA is projecting a 7% to 10% gain in ridership for each transit system through the remainder of the Fiscal Year 2017-2018. “It’s been almost ten years since RRTA held a 25 Cent Ride Promotion,” Kilmer stated. “In 2008, the promotion was a big success. RRTA saw an increase of nearly 37% in ridership during the month. We want to bring that back for both systems to give them a boost.”
Customers who ride often during the month and do not want to carry lots of quarters can opt to purchase a special 25 Cent Ride 31 Day Pass for a discounted price of $10.00. The discounted price is equivalent to 40 rides at 25 cents and will only be valid for the month of October. The discounted 31 Day Pass will go on sale starting Friday, September 29, 2017. All other passes will remain their normal price.
In addition to announcing the 25 Cent Ride Promotion for RRTA and BARTA, both systems recently updated their routes and schedules. As of August 28, 2017, RRTA now has service to Shady Maple in Blue Ball, extending the Route 12/New Holland bus route. RRTA also modified the Route 5/Grandview Route to serve the area of Lancaster City where the former Giant closed, allowing the residents to travel to the Giant on Lititz Pike. On both the Route 14/Rockvale Square and Route 17/Columbia bus routes, additional service was added to increase the frequency of trips.
In Berks County, BARTA added service to the Route 1 – Temple via 5th Street bus route to help with capacity issues. In addition, Route 3 – Temple/Kutztown and Route 5 Albright College had time added to help improve on-time performance.
For more information on the 25 Cent Ride Promotion or the service changes please call 717-397-4246 in Lancaster or 610-921-0601 in Reading.