Creative Work Won Best In Show, Gold and Silver ADDY® Awards for “The Office Nemesis” Commercial
Sinking Spring, Pa. – Anderson Group (AG) was recently recognized at two regional American Advertising Awards Shows (ADDY®) with one silver ADDY® award, one gold ADDY® award, and the paramount “Best In Show” award for its innovative video work on “The Office Nemesis,” produced in conjunction with MAKE Films, Lancaster, Pa., for the Diamond 10® Technology made by Armstrong Flooring, Lancaster, Pa.
At the Lehigh Valley American Advertising Awards Show (ADDY®) held on March 16, 2018, AG won Best of Show for the overall competition and a Gold ADDY® Award for the category of Internet Commercial, Single Spot, Any Length. At the Philadelphia ADDY® Awards Show held on March 8, 2018, AD won a Silver ADDY® Award for Cinematography in the Film & Video category.
“It was an incredible week for our team to win both a gold and silver ADDY®, and to be awarded the best in show award by our peers in Philadelphia and in the Lehigh Valley was the ultimate honor! It really validates our commitment to creating work that is imaginative, relevant, and memorable,” said Derek Hollister, executive creative director, Anderson Group.
To demonstrate the stain, scratch, and scuff resistance of Armstrong’s Natural Creations® with Diamond 10® Technology, “The Office Nemesis” commercial depicts an office worker struggling with—and later destroying—a malicious, malfunctioning office printer. The video shows how Armstrong’s flooring with Diamond 10® Technology stands up to the toughest office days. In this humorous commercial, the floor could withstand the office employee spilling massive amounts of coffee, the printer spewing toner (and earning its name of office nemesis), and the resulting wrath of the employee who stomped the printer to the ground. Hard and smooth as a diamond, the resistant Armstrong’s Natural Creations® with Diamond 10® Technology shined through it all. “The Office Nemesis” is used as a product demonstration tool at trade shows and online.
“It is an understatement to say we love what we do. Our team loved working on every part of this project – from developing concepts through executing and partnering with MAKE Films for production. For the commercial, we wanted to demonstrate the superior benefits the product’s technology, while making it stand out in a crowded marketplace. We used humor to relate and engage with the target audience,” said Jeff Phillips, creative director, Anderson Group.