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Go Go Gadjet Will Kick Off Fourth Annual Downtown Alive Free Concert Series

Apr 27, 2018 • by Reading Downtown Improvement District
Go Go Gadjet

READING, PA – Go Go Gadjet, an immensely popular regional band that describes itself as “a burst of electric funk carried on the back of a thundering juggernaut of searing rock,” will open the fourth annual Downtown Alive free outdoor concert series on Wednesday, June 20. The series will include four other concerts featuring performers who will appeal to a variety of tastes.

The shows will be staged again on Penn Street by the Reading Downtown Improvement District in partnership with Illusion Sound & Lighting, which is booking the acts, and Greater Reading Chamber Alliance.

Opening for Go Go Gadjet will be Glassbeard, a duo comprised of DJ Aaron Miller and drummer Evan Kirkley, who describe themselves as “carving out their own place in the Dance Music World.”

“We’re excited to have Go Go Gadjet kick off this year’s concert series,” said Charles R. Broad, Executive Director of the Improvement District. “They have a huge following and always draw a big crowd wherever they go. And it’s great that many of the band members are from the Reading area.”

Broad noted that negotiations are being finalized with acts for the other four concerts this summer, and that those performers will be announced in the coming weeks.

“We have a great mix of acts lined up, including a couple of surprise performers,” Broad said. “I think this is going to be an outstanding series. I’d like to thank Frank Fields and Brian Gilpin from Illusion Sound and Lighting for their expertise in securing acts for the shows.”

Here are tentative dates for the other concerts:

 Wednesday, July 18

 Wednesday, August 15

 Wednesday, September 12

 Wednesday, September 19

Each concert will have a festival atmosphere and include food trucks and beer and wine for sale. A “kids play zone” will also be set up and feature a variety of activities for children.

All shows will be held in the 500 block of Penn Street and start at 5 p.m. Specific food and beverage vendors will be announced before the series begins.

Berks County Community Foundation, which has been financially supporting the concert series since its inception in 2015, is providing $100,000 from the Hawley and Myrtle Quier Fund. Berks County Convention Center Authority is also contributing $40,000. Weidenhammer once again will be the major sponsor.

More information on the series can be found at

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