(READING, PA) –March of Dimes is pleased to announce that Boscov’s Department Stores, LLC, raised $25,941 during its recent “Easter Eggstravaganza” campaign. During the two week campaign that ran from March 24th through April 7th, customers made donations at the registers throughout the store and employees hosted internal fundraisers.
“We are proud that we could continue our tradition of supporting our community,” said Nicole Blanski, Boscov’s Regional Manager Public Relations/Special Events. “We have a number of staff and customers who already support March of Dimes personally or had a child who received vital support through the organization. Anything we can do to put a spotlight on this worthy cause is important.”
Boscov’s presented March of Dimes with a check this morning at their Boscov’s East location. Pictured in photo (left to right): Esta Neugroschel (Vice President, Director of Public Relations, Boscov’s), Kerri DiDario (Northeast PA Executive Director, March of Dimes), Nicole Blanski (Regional Manager, Public Relations/Special Events, Boscov’s).
Premature birth and its complications are the largest contributors to infant death in the U.S. and pregnancy-related death has more than doubled over the past 25 years. From advocacy to education to research, March of Dimes is working to level the playing field so that all moms and babies are healthy.