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Café Innovator

Nov 01, 2018 • by Khalil Eaddy, Alvernia University
Cafe Sweet Street

Café Sweet Street definitely has the look, but more importantly, this café has the elements that make afternoon dining a terrific experience. The food, the environment and the story of Café Sweet Street are customer experience at its finest.

The National Restaurant Association provides insights into the restaurant industry. More specifically, the research found through their methodology proves that Café Sweet Street is both innovative and enticing to customers. According to Restaurant.org, the National Restaurant Association surveyed hundreds of American Culinary Federation members in late 2017 to obtain expertise on trends expected to consume 2018.

Several trends are targeted towards healthy eating, which reflects in the new menu items. The National Restaurant Association lists culinary trends in their 2018 Culinary Forecast. These top culinary concepts include natural ingredients, hyper-local and locally sourced products, and environmental sustainability.

Café Sweet Street writes on their locally sourced page, “At the café, we are committed locally and to the environment. Not only do we source the best local ingredients but we purchase biodegradable paper products whenever possible.” Café Sweet Street has definitely embraced the environmental sustainability and local sourcing trends. The Café also lists several local farms, including Taproot Farms. Taproot Farms, a local farm located in Shoemakersville, PA, which promises to “harvest and sell produce at the peak of its health and quality, ensuring the highest nutritive content, the best visible, taste and handling qualities,” according to Taproot Farms’ website.

Sweet Street Desserts, the dessert industry innovator and mother-company of Café Sweet Street, has included the trendiness of the culinary industry into the making of the delectable desserts that the company is so famous for. As is listed at sweetstreet.com, several of the desserts are made to incorporate different customers with specific needs and expectations. For example, the Toffee Crunch Manifesto Blondie is an addictive free, GMO-free dessert. Rated five stars by customers, the blondie is also made from hormone-free dairy and has no artificial flavoring and colors.

The psychological element of setting the mood can be a deciding factor in consumer choices. Restaurants can convince a customer to the point of purchase through the environment. Café Sweet Street does just that. Besides the famously delicious desserts, the ambiance truly makes the café a restaurant mainstay. The inside of the café is welcoming and pleasing to the mind and the stomach.

The Restaurant Times wrote an article on colors and the power they have on customers. The article lists light colors like white, beige and light grey, and writes, “If you have a small spaced restaurant, painting your restaurant interior walls with any of the light colors will help you make your restaurant look big. Colors such as white and beige have also been proved to evoke a relaxed feel among customers, making them want to stay more as they feel welcomed.” Café Sweet Street created the perfect dining experience with its careful design. The beige colored walls and the wood countertops are certainly in accordance with the psychological aspects of the restaurant business. The café also includes a patio that makes afternoon dining perfect in the summer months. If the overall ambiance is not enough, the café has a display of a number of their mouthwatering desserts.

Café Sweet Street has embraced culinary trends in a way that meets and enhances the customer experience.

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