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‘Under the Ground’ offers customer perspective, strategy to agricultural businesses

by Penn State Extension

Jan 29, 2019

Allentown, Pa – Calling all agricultural businesses with a retail space! Do you need a customer’s perspective, marketing and merchandising strategies, help with customer service?  Subscribe your agricultural business to Under the Ground to better understand and enhance how you appear in the eyes of the customer.

Under the Ground is an annual subscription-based service and network through Penn State Extension that provides businesses with a comprehensive picture of their retail storefront from the eyes of peers and marketing specialists.   This program is open to all small agricultural businesses within Lehigh County that have a retail space.  Become part of the peer network that through direct observation as a secret shopper, participants will get to the root of how different agricultural retail spaces are designed to enhance the customer experience. Each business involved will receive quarterly reports detailing out feedback from both fellow business owners and industry specialist. You will be provided with quarterly reports that will assess your displays, signage, customer service, etc.; all the components that keep your customers coming back to your store.  In addition to observing other retail spaces and receiving quarterly feedback you will build a solid peer network that connects regularly through a closed social media group, networking events, and tours. Exclusive discounted tickets will be available for special events curated around enhancing retail effectiveness.

2019/2020 is the year for the test pilot.  The focused area will be available to the following 19 counties in the south east/south central quadrant of Pennsylvania: Adams, Berks, Bucks, Carbon, Chester, Cumberland, Dauphin, Delaware, Franklin, Lancaster, Lebanon, Lehigh, Monroe, Montgomery, Northampton, Perry, Philadelphia, Schuylkill, York.

Types of businesses: winery, on-farm markets, coffee roaster, craft cidery, bakery, craft brewery, distillery, miller, creamery, garden centers, butchers/meat markets, specialty oils, craft candy, homemade soaps, florist, apiarist, maple syrup producer, herb producer, wool/yarn, and canned goods.

The program subscription will be from May 1, 2019 to April 30, 2020.

Please contact Tanya Lamo  [email protected]  717-334-6271 with any questions.

Register here by April 15, 2019 for an early bird discount

Penn State encourages people with disabilities to participate in its programs and activities.  If you anticipate needing any type of accommodation or have questions about the physical access provided, call the Lehigh County Extension office at 610-391-9840.

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