READING, Pa. – In an industry first, Penske Truck Leasing announced it has joined the Partners for Automated Vehicle Education (PAVE) coalition. The move is an effort by the company that aligns with its mobility strategies around connected, automated, shared, and electric commercial vehicles.
“Varying levels of automation are already happening in the trucking industry. We’re committed to helping advance a better understanding and separating the hype from realities with our customers and general public when it comes to automated trucks,” said Sherry Sanger, senior vice president of Marketing for Penske Truck Leasing. “Automation takes many forms in trucking, ranging from existing collision-avoidance and lane departure warning systems to other driver-assisted technologies. Advanced driver assistance in trucks and fully automated trucks may one day provide a range of societal and industry benefits including safety, environmental, and productivity when it comes to mobility.”
PAVE is a broad coalition of leading industry, non-profit and academic institutions launching a first-of-its kind, fact-based campaign to inform the public and policymakers about the potential and the reality of advanced vehicle technologies.
“PAVE members are united by a belief in the power of automated vehicles to improve safety, mobility and sustainability, and also a belief that, to achieve these benefits, we need to make sure everyone has the knowledge to participate in the conversation about the future of transportation,” said PAVE coalition manager Tara Andringa. “We are excited that Penske has joined our coalition working to bring facts and understanding to these important conversations.”
PAVE’s public education campaign includes hands-on public demonstration events; policymaker workshops for stakeholders at the local, state and federal level; educational materials for industry sales personnel and others who work directly with consumers; and active online educational efforts through the PAVEcampaign.org website and social media channels. Through these and other activities, PAVE will seek to bring realistic, factual information to policymakers and the public so consumers and decision-makers understand the technology, its current state and its future potential — including the benefits in safety, mobility and sustainability — without unjustified hype or unreasonable fear.
Partners for Automated Vehicle Education is a coalition of industry, nonprofit and academic institutions with one goal: To inform and educate the public and policymakers on the facts regarding automated vehicles so that they can fully participate in shaping the future of our roads and highways. PAVE’s members, led by co-chairs Audi of America and the National Safety Council, believe that the public needs factual information about AV technology in order to fully realize the potential benefits the technology can offer to increased safety, mobility and sustainability. Launched in January 2019, PAVE’s activities include hands-on public demonstration events, policymaker workshops, developing educational materials for dealer and customer-service personnel and active online and social media channels. For more on PAVE: Visit pavecampaign.org, Facebook: @PAVEcampaign; Twitter: @PAVEcampaign, and Instagram: account @PAVEcampaign.
About Penske Truck Leasing
Celebrating its 50th year in business, Penske Truck Leasing Co., L.P., headquartered in Reading, Pennsylvania, is a partnership of Penske Corporation, Penske Automotive Group and Mitsui & Co., Ltd. A leading global transportation services provider, Penske operates more than 311,000 vehicles and serves customers from more than 1,100 locations in North America, South America, Europe, Australia and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. Visit https://www.gopenske.com/ to learn more.