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BCTC Students Sweep Source Water Protection Logo Contest

Story written by Beth Ireland

Aug 09, 2019

Leesport, PA – Three students from Berks County Career & Technology Center’s (BCTC) Advertising Art & Design Technology (AADT) program are the proud recipients of scholarships for their logo design concepts for the Berks County Source Water Protection Program (SWP). Rebecca Davis, a senior at Governor Mifflin, was awarded a $1000 scholarship for her 1st Place design; Analee Weichert, a senior at Fleetwood, was awarded a $300 scholarship for her 2nd Place design; and Lydia Kurtz, a homeschooled senior, was awarded a $200 scholarship for her 3rd place design. Each of the winners designed their logos as second year students in the AADT program at BCTC and each will return to the program for their senior year.

Berks County Water & Sewer Association’s award-winning Countywide Source Water Protection Program had been operating without a logo since inception. A contest was created and open to Berks County high school students seeking post-secondary education. Twenty-five entries were received, narrowed down to five, and then to the final three. “We felt that Rebecca’s design did the best job of representing what SWP is all about, but all of the submissions were interesting and deciding was tough.” said Kent Himelright, Watershed Coordinator, at conference held at Albright University on July 31st where the winning students were recognized for their work.

The theme of the contest was “One Water” and Davis’ design showed the relationship between rain, drinking, and waste water with graphics and incorporated the name of the program in a bold, readable font. Davis used complimentary colors blue and orange to add emphasis to her logo. “This project was so valuable to AADT students,” says Beth Ireland, Instructor, “because they had to start by researching source water and understanding it’s value before they could begin their concepts, which is exactly how professional designers begin a project. We’re grateful to the Berks County SWP Program for this “real-world” opportunity and for their interest in providing scholarships to high-school students.”

The mission of the Source Water Protection Program is to preserve and improve the safety of drinking water supplies today and into the future.. Learn more at BerksCD.com

The Berks Career and Technology Center (BCTC) was founded in 1968 and is regarded as one of the premier career and technical education facilities in the Commonwealth of Pennsylvania, largely due to the outstanding performance and success of their students. BCTC operates two campuses, each situated on more than 23 picturesque acres in Berks County. To learn more about the school and their programs, please visit BerksCareer.com

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