Fresh New Look, Fresh New Deals and Fresh New Finds
- Rebranded Price Rite Marketplace stores open in three Pennsylvania locations: Harrisburg, Reading and York
- Grand re-opening ceremony, celebration and promotions planned for Friday, August 16
- First 400 customers at each store receive a $20 Price Rite Marketplace gift card
- Award-winning store design focuses on fresh foods, value
- New ‘Drop Zone,’ ‘Amazing Value!’ and ‘Spot on Savings!’ make it easier to find the best deals
- Hundreds of everyday prices lowered in each of the three stores
Keasbey, NJ – Price Rite Marketplace announced plans to unveil a fresh new look and shopping experience with grand re-openings at Pennsylvania Price Rite Marketplace stores in Harrisburg, Reading and York. The supermarket is continuing to roll out its award-winning redesigned store concept focused on deep discounts and fresh foods after a successful store rebrand at three other Pennsylvania locations late last year.
Price Rite Marketplace kicked off its rebranding campaign in fall 2018 with three stores in Pennsylvania, followed by 10 stores in Connecticut. The changes attracted new customers, generated industry buzz and even secured a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry.
To mark the latest grand reopenings, Price Rite Marketplace is hosting community celebrations on August 16 with music, free sampling and other fun events at the stores in Harrisburg, Reading and York.
Customers who visit these stores will find bright, revitalized décor, including market-style produce departments brimming with fresh fruit, vegetables and organics. Each store will also include the new ‘Drop Zone’ stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products.
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at the rebranded stores,” said Jim Dorey, president of Price Rite Marketplace. “We are excited to bring this streamlined shopping experience to our Pennsylvania shoppers in Harrisburg, Reading and York.”
The new concept stores feature a creative store design with quality products and deep discounts, including the new Price Rite Marketplace ‘Drop Zone,’ designed as a unique in-store destination where customers can find extraordinary deals, special surprise buys and must-have products typically priced $5 or less.
In addition, Price Rite Marketplace has lowered everyday prices on hundreds of items with its ‘Amazing Value!’ offers across the stores. Customers will discover great weekly deals on their favorite items with new easy-to-find ‘Spot on Savings!’ signs with easy-to-shop bright red “spots” popping up in every aisle.
The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry private label products, with free-from, organic, and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace brand products. High-quality affordable meats, with brands such as Certified Angus® Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken, and Oasis Halal, are also part of the many “Fresh New Finds!” at the rebranded stores.
Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a new bakery department featuring the ‘The Sweet Spot’ dessert case and an enhanced produce department with a farmer’s market look and feel.
Price Rite Marketplace will rebrand 12 more stores, with the next three rolling out in Pennsylvania on Aug. 16 and additional grand re-openings continuing through October at store locations in Massachusetts and New York. The rest of the rebrand rollout is planned for 2020.
Grand Re-Opening Day Celebrations
Date: Friday, August 16, 2019
Doors Open: 8 a.m.
Price Rite Marketplace of Harrisburg: 3812 Union Deposit Rd, Harrisburg, PA 17109
Price Rite Marketplace of Reading: 951 N 6th St., Reading, PA 19601
Price Rite Marketplace of York: 2142 S Queen St., York, PA 17403
- The first 400 customers who arrive at each store on Grand Re-opening Day (August 16) will receive a $20 Price Rite Marketplace gift card. Stores open at 8 a.m. so be sure to get there early!
- Also starting at 8 a.m., guests will enjoy free samples, entertainment and exciting surprises.
About Price Rite Marketplace
Price Rite Marketplace is a registered trademark of Wakefern Food Corp., a retailer owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. Price Rite Marketplace opened its first store in 1995 under the name Price Rite Supermarkets, and currently operates over 60 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia. Committed to providing the best value for customers, Price Rite Marketplace delivers a simplified shopping experience with top name brand foods and products and expanded fresh produce and organic offerings at exceptional prices. Price Rite Marketplace is also dedicated to fighting hunger through its annual Check-Out Hunger fundraising campaign and partnerships with Feed The Children and local food banks. For more information, please visit www.priceritemarketplace.com.