The full length of Penn Street in center city comes alive with the sights and sounds of the holidays during the annual Reading Holiday Parade! Held on the Saturday before Thanksgiving, this family-oriented tradition features colorful floats, holiday-themed music by local school and community bands, and lots of other lively entertainment. Organized and presented by the Reading Downtown Improvement District and the Mayor’s Office of the City of Reading, the Reading Holiday Parade is a great way to kick off the holiday season!
This year’s parade is scheduled for
Saturday, November 23, at 10 a.m.
(PLEASE NOTE THE NEW STARTING TIME!)
If postponed, the parade will be held Saturday, November 30.
This years theme is:
Applications for the 2019 Holiday Parade are now open! Getting involved with the parade has never been easier thanks to Parade Cloud.
For more information on joining the 2019 Reading Holiday Parade, visit our website.
Thinking about sponsoring the parade, but don’t know how? You’re in luck! We have now opened up sponsorship opportunities for the parade. Your sponsorship not only shows your support for the community, but also provides you with additional promotional opportunities.
Below, is the link to the sponsorship packet for your convenience.
We hope you will join us in continuing the annual tradition that spans generations.