Folks flock to Chick-fil-A like, well, chickens coming home to roost.
Whenever I go to Chick-fil-A, the cars in the drive-thru lane are stacked up like firewood. Ditto whenever I pass one of its locations.
So much for the concept of fast food to go.
Which shows how popular Chick-fil-A is. Indeed, Chick-fil-A is one of the largest fast food chains and the largest whose specialty is chicken sandwiches.
Evidently Americans don’t live by beef alone.
Chick-fil-A’s popularity likely will render its recent public relations gaffe a mere hiccup before the cock crows three times.
Or perhaps not.
In case you missed it, Sunday, Nov. 3, was more than just the first day of standard time.
It also was National Sandwich Day.
Chick-fil-A had big plans for National Sandwich Day.
“Some prefer it grilled, others fancy the original,” company clucked to loyalty members in an email promotion. “No matter which Chick-fil-A sandwich you love, order yours on Nov. 3 for National Sandwich Day.”
Oops.
The Chick-fil-A folks failed to check the calendar.
There was sort of a problem. Chick-fil-A stores are closed Sundays, a policy that the company calls “our way of honoring God.”
In an email sent on Halloween that made Chick-fil-A look it was wearing a Dodo Bird costume rather than a Big Bird, the company ate crow and apologized to its customers for not checking the calendar, saying staff did not realize Nov. 3 fell on a Sunday.
“Well . . . this is awkward,” the email said.
Enough said.
Of course, the fast food industry can be ruthlessly competitive. The only chickens are on the menu.
Rival Popeyes quote-tweeted a screenshot of the Chick-fil-A apology email and added: “seriously … y’all good?”
Then Popeyes added injury to insult by relaunching its chicken sandwich on National Sandwich Day, heating up the chicken sandwich wars to barbecue intensity temps.
I’m glad I got an extra hour sleep on Sunday, Nov. 3. Otherwise I don’t think I would have had the stomach to digest all this.
By the way, I celebrated National Sandwich Day with a cheesesteak, which had my happy stomach Cock-A-Doodle-Dooing.
