Reading, PA – The Greater Reading Chamber Alliance (GRCA) is pleased to announce its recent hire of Audrey Krupiak, who will join the team as the Digital Marketing Coordinator. Within this role, Krupiak will be crucial in developing the digital marketing strategy for GRCA. She will also be spearheading the second annual edition of the Meet Greater RDG publication, which is GRCA’s talent attract and retention marketing tool.
“I am honored to join the GRCA team and use my digital marketing skills to promote all the exciting things happening in Greater Reading! I was initially attracted to the company’s mission and look forward to sharing with others where my family lives, learns, works and plays,” said Krupiak.
Krupiak comes to GRCA with nearly a decade of communications and marketing experience. She has worked for both Alvernia University and Bear Creek Mountain Resort and Conference Center. She also served as an intern for the Berks Economic Partnership, which became a part of the GRCA, from 2008 to 2010. Most recently, she served as the Marketing and Communications Manager at The Water Guy in Birdsboro. “Audrey is exactly who we need to help lead our digital marketing strategy. From graphic design skills, to writing and marketing, she brings all the talent and tools necessary to help implement GRCA’s marketing and communication strategy.” said Leah Fassnacht, Director of Communication & Marketing.