Kutztown University welcomes Leanne Recla as the university’s new marketing director. Recla brings 13 years of marketing experience to KU, most recently at Lehigh Carbon Community College (LCCC). She began at KU March 9.
Recla’s specialty is developing integrated marketing plans that engage prospects and support strategic initiatives. She served three years as the marketing and publications specialist at Lehigh Carbon Community College in Schnecksville, Pa. At LCCC, Recla developed and executed integrated, data-driven marketing strategies for a range of target audiences.
As KU’s director of marketing, Recla will serve as the central campus resource for marketing for Kutztown University. She will work with campus partners to lead high-level projects, programs and initiatives to advance KU’s vision and strategic priorities.
“I’m honored to join Kutztown University’s marketing office and I’m excited to work with KU’s staff and faculty to share the university’s unique story of innovation, creativity and leadership with students and the community,” Recla said.
In Recla’s first year at LCCC, online enrollment increased 12.2% from Fall 2017 to Fall 2018. She utilized marketing strategies including search engine-marketing (SEM), retargeting and display ads, social media and web content, as well as traditional media such as brochures, postcards, radio spots and billboards. She also brings experience in crisis communications and journalism, including eight years as the news editor at The Republican-Herald in Pottsville, Pa.
Prior to LCCC, Recla spent two years as the senior communications coordinator at Trifecta Technologies, a software company and Salesforce partner, in Allentown, Pa. She managed all customer-facing digital and print marketing content and developed a search-engine optimization (SEO) strategy to improve online search results.
“We are pleased to welcome Leanne to Kutztown University and the division of University Relations and Athletics,” said Matt Santos, vice president of University Relations and Athletics. “She brings excellent experience in our efforts to enhance awareness among prospective students and their parents and in marketing the university.”
Recla earned a Bachelor of Arts in English from King’s College in Wilkes-Barre, Pa., and a Master of Arts in English from Arcadia University in Glenside, Pa.