Reading, PA – Jim Gerlach, Greater Reading Chamber Alliance (GRCA) CEO and President, announced today that Pamela Shupp Menet has been named VP of External Affairs. In this position, Shupp Menet will focus on strategic initiatives for GRCA, business attraction marketing, and forging economic development partnerships and collaborations.
Gerlach said this is the perfect time to announce this position as the COVID-19 pandemic has left the local and global economy reeling.
“The current volatility in our economic environment is evidence of our need to be able to react quickly and proactively to support our business community and our economic development opportunities and challenges,” said Gerlach. “Pam’s depth of experience and relationships will position Berks County to be at the forefront of economic development growth, especially as we will work to recover from this time of uncertainty.”
Shupp Menet said she looks forward to working with local, regional and state economic development partners to tout the area as great place to build and conduct business.
“I will focus my attention on showcasing the competitive advantages of Greater Reading and Berks County as the location of choice in the Eastern United States by key targeted industries and companies,” Shupp Menet said.
Shupp Menet was formerly the President of the Greater Reading Economic Partnership (GREP) prior to it merging into the Greater Reading Chamber Alliance. In recent months she shared responsibilities as the Interim Co-CEO with Ed Swoyer prior to Gerlach’s announcement as CEO.