Amid the uncertain times due to the spread of COVID-19, the Reading Downtown Improvement District in consultation with our major sponsor, the Berks County Community Foundation, has made the difficult decision to cancel the 2020, free Summer Concert Series – Downtown Alive. Downtown Alive 2020 was scheduled to begin this June but will now return in the Summer of 2021.
Executive Director of the RDIDA, Chuck Broad, said the decision to cancel the concerts, did not come lightly. Broad said, “As much as we were excited for the concerts this year, and hopeful that we would be able to start the shows in June, it’s looking more and more likely every day that it would be impossible.”
Downtown Alive has taken place on the 500 block of Penn Street since 2015, and has featured a diverse line up of nationally recognized bands such as, The Struts, The Revolution (Prince's band), Brothers Osbourne, A Flock of Seagulls, Gin Blossoms, Toad the Wet Sprocket, Cracker, Rusted Root, Southern Culture on the Skids, Magpie Salute, Dorothy and many others. The concert series is made possible thanks to the Berks County Community Foundation’s Hawley and Myrtle Quier Fund.
About the Reading Downtown Improvement District
The Reading Downtown Improvement District is focused on creating a vital, productive and
commercially active environment in downtown Reading. The Improvement District provides
cleaning, security and marketing services for a specially designated commercial district in the
city, and also sponsors several events and activities throughout the year, including MidDay
Cafes, Reading Holiday Parade, and Reading Fire + Ice Fest. The Improvement District
continually strives to make downtown Reading a cleaner, safer and more inviting place to live,
work and visit.
About Berks County Community Foundation
Berks County Community Foundation, which has been financially supporting the concert series since its inception in 2015, is providing major financial support from its Hawley and Myrtle Quier Fund. Berks County Convention Center Authority is another major sponsor.
645 Penn Street, Suite 105, Reading, PA 19601 www.downtownreading.com
sponsors are GRCA, Reading Parking Authority, and DoubleTree by Hilton Reading. Additional sponsorships are available by contacting the Improvement District office at 610-376-6424. More information on the concert series can be found at www.downtownalivereading.com.
Berks County Community Foundation is a nonprofit corporation that serves as a civic leader for our region by developing, managing and distributing funds to meet existing and emerging community needs. More information is available at www.bccf.org.