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The Greater Reading Chamber Alliance welcomes new Director of Membership


Reading, PA – The Greater Reading Chamber Alliance (GRCA) is pleased to announce its recent hire of Julie Larison, who will join the team as the Director of Membership. Within this role, Larison is looking forward to aligning her expertise in business development and communications to serve and champion the many businesses and organizations that comprise the Berks County community.

“Berks County is a vital part of the economy in Southeastern Pennsylvania, and I am excited to be on the GRCA team dedicated to advocating, promoting and supporting our members and all the businesses and organizations in the region,” Larison said.  

Most recently, Larison served as Executive Director of BCA Study Abroad, an international education nonprofit located on the Elizabethtown College campus in Lancaster County. During her tenure with BCA, Larison was responsible for fostering and developing client relationships with more than 100 colleges and universities across the country and a dozen around the world. She also served as Marketing Director and produced all digital and print communications, as well as managed student recruitment and enrollment. In addition to her tenure in global education, Larison has extensive experience in public relations and brand communications in higher education, working as Director of Communications at Salem Academy and College in Winston-Salem, North Carolina, as well as roles in college relations at Guilford College (NC) and Washington State University (WA). Prior to entering higher education, Larison worked as account manager for a Pacific Northwest marketing agency and a book editor for a Harrisburg-based publishing company. 

“Julie will be a fantastic addition to the GRCA team. She is a bright, energetic and experienced executive who will do a terrific job for GRCA and its more than 900 members,” said Jim Gerlach, President and CEO, GRCA.