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United Way Launches Berks Annual Campaign, Legends of Leadership Challenge Match

By United Way Berks

United Way Launches Berks Annual Campaign, Legends of Leadership Challenge Match

As Berks County faces continued struggles created by the COVID crisis, United Way leaders announced the Legends of Leadership Challenge Match as an important tool to help boost the organization’s campaign efforts.

Sue and Craig Perrotty, this year’s Campaign Co-Chairs, made the announcement as part of the organization’s recent Campaign Kickoff event. “We, along with many others, have been fortunate to have worked with and inspired by a group of individuals who have left behind a legacy of community leadership, philanthropy and a passion for making a difference. We’re thrilled that family members and close friends of these leaders have generously supported a challenge match to honor their lasting impact.”

To date, more than $550,000 has been committed to the match, which is designed to expand United Way’s leadership giving program, consisting of individuals who contribute an annual gift of $1,000 or more. Individuals giving at the leadership level for the first time will have their entire gift matched; other leadership gifts will be matched with gifts made at incremental increases or contributions made at a new leadership giving level. Additional information about the Challenge Match can be viewed at

The Legends of Leadership Challenge Match honors the following individuals:

Al Boscov

Cindy Boscov

Delight Breidegam

Jim Connors

Sidney D. Kline, Jr.

Ed Lakin

Terry and Bobbie McGlinn

Sally Miksiewicz

Ray Neag

Paul Roedel

Peg Schumo

“This community is full of hometown heroes, with each one of us having the power to help someone in need,” adds Tammy White, President of United Way of Berks County. “United Way’s 80+ supported programs help more than 150,000 local people each year. With more people facing greater challenges because of the pandemic, we know the needs will continue to grow, especially around issues related to food and housing.” This year’s campaign goal is $10 million.

“We have seen Berks Countians come together and accomplish many amazing things in the past, and now more than ever, that spirit of community and unity is needed to achieve campaign success. Gifts of all sizes make a difference” says Craig Perrotty, Campaign Co-Chair.

“By working together, United Way can direct the help to where it’s needed the most.