Posted on January 12, 2021 by Heather Adams

GRCA Launches Economic Development Marketing Campaign

by the Greater Reading Chamber Alliance

GRCA Launches Economic Development Marketing Campaign

Reading, PA – The premier organization for economic development in Berks County, the Greater Reading Chamber Alliance (GRCA), is thrilled to launch a new economic development marketing campaign.

The campaign, created in conjunction with GRCA member Dean Marketing, focuses on positioning Greater Reading, PA as an ideal area for companies looking to locate or expand in Greater Reading. The focal point of the campaign is a new microsite, www.selectgreaterreading.com, which gathers GRCA’s numerous economic development resources in a centralized location. The campaign encourages companies to “Select Greater Reading. Grow Here. Thrive Here.”

The website showcases the Greater Reading, PA community by using both data-driven metrics as well as real project success stories. As the primary point of contact for businesses in our community, GRCA coordinates our resources along with other local organizations to ensure a company’s transition is smooth and their business is successful. Whether a local company is seeking information to better understand the real estate market, financing options or requires assistance with local municipalities, our team has the resources to make it happen.

“We know Greater Reading, PA is a great loca�on not only for our exis�ng companies, but also new companies looking for an East Coast loca�on. This campaign and website ensure we are making their decision as easy as possible,” said Aaron Gantz, Senior Director of Economic Development, GRCA.

Jim Gerlach, President and CEO, GRCA, echoed that sentiment and said that economic development is akey component of the organization’s mission and an important area of focus.

“GRCA is uniquely positioned to lead, strategize, and carry out critical economic development initiatives for the entirety of Berks County. To do this, we employ a dedicated economic development team with extensive and diversified expertise. We look forward to implementing our strategic economic development priorities in 2021 – this campaign is just the beginning,” Gerlach said.

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Community Testimonials

Wish my town had a channel like this, very cool idea to bring the community together and give people a platform.

James

I wanted to thank you again for the opportunity you have created for our kids.  This experience is more than the TV show.  Eight students who probably never would have talked to each other were excited to execute a plan. Know that you make a difference.

Kristi

Thanks for your commitment to communication far and wide, for your technical support, and tireless efforts to bring fresh programs to BCTV. Bravo!

Liz

Thank you for always being receptive to my ideas. All of your efforts help me to help others and that is a blessing to me.

Adrean

Fantastic work and thanks so much for the quick turnaround!  Always a pleasure to work with you and the rest of the BCTV team!

Jim

Thank you and your staff for all you do to accommodate so many different shows, personalities, etc.!  Can’t be easy, but we really do appreciate it.

Martha

I am happy and proud to be a part of such a dedicated assembly of talent and purpose. Thank you for being a part of my efforts to promote theater and the arts in this region.

David