This February, the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, is teaming up with companies around the country to fight cardiovascular disease through Life Is Why™, a cause marketing campaign benefitting the American Heart Association. Life Is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by giving.
Through Life Is Why, Weis Markets and their customers have a quick and easy way to give to the Association and support its mission. Weis joins several national companies, including Advance Auto, Kroger, Orangetheory Fitness, Pilot/Flying J, Stage Stores, Stater Bros. Markets, and Stein Mart in supporting the campaign.
Donations through Life is Why’s participating retailers – no matter the amount – allow the Association to:
- Fund research that can improve the health outcomes of heart and stroke patients;
- Train more than 2.5 million high school students in CPR annually; and
- Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.
“Through sponsorship and consumer campaigns like Life is Why, Weis Markets has made generous commitments surpassing $1 million this past year alone,” said Ashley Schade, regional vice president for the American Heart Association. “We’re grateful for their support and the support of all Life is Why retailers for helping us fund breakthroughs in research and life-saving technology, as well as other advancements in the American Heart Association’s programs and initiatives.”
“Since 2019, Weis Markets’ customers have generously supported Life is Why through our in-store donation program,” said Ron Bonacci, Weis Markets vice president of marketing and advertising. “We’re proud to work with the American Heart Association this February in support of their mission to empower people to improve their health.”
Those interested in supporting the American Heart Association can look for the Life Is Why logo on Weis Markets mailers, posters and at the register beginning in February. To learn more about the Life Is Why campaign and other participating companies, please visit www.heart.org/lifeiswhy.