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GRCA wins national ACCE award for Rebuild Berks campaign

May 04, 2021

Reading, PA – The Greater Reading Chamber Alliance (GRCA) is excited to announce that it was recognized as a winner in the Awards for Communications Excellence competition from the Association of Chamber of Commerce Executives (ACCE) for its Rebuild Berks campaign.

GRCA’s Director of Communications & Marketing Leah Fassnacht and Digital Marketing Coordinator Audrey Krupiak managed the year-long campaign in partnership with the County of Berks and under the guidance of Strunk Media Group, Kutztown.

“The County is thrilled that the Rebuild Berks initiative has been honored by the ACCE,” said Berks County Commissioners Chair Christian Leinbach. “Rebuild Berks served a vital role in bringing the Berks County community together to support our local economy throughout the many challenges of the past year. The County is proud of the important work that has been accomplished and will continue through our ongoing partnership with GRCA.”

The Rebuild Berks campaign launched in July 2020 and encouraged Berks County residents and businesses to buy and source locally. In addition, the initiative provided critical safety information, free training and funding opportunities through The campaign has continued into this year with new information being added regularly. The COVID-19 Hospitality Industry Recovery Program (CHIRP), which recently reopened for new applications, is also found on the site.

“I am immensely proud that the Rebuild Berks campaign has received national recognition,” said Fassnacht. “In practice, this campaign is far from over. Our community needs to continue to come together to support our businesses any way we can. Buy local whenever possible as it is the best way to help Rebuild Berks.”

ACCE’s Awards for Communications Excellence program is designed to showcase top communications and marketing work of chambers of commerce and similar organizations. The competition, now it in its 36th year, garnered 173 entries that were judged by chamber marketing and communications professionals from all over the U.S.

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital media, event marketing and print and electronic publications. Judges presented 12 Awards of Excellence and three Best in Show awards.

“Chambers of commerce are the storytellers and megaphones for their communities,” said ACCE President & CEO Sheree Anne Kelly. “Their innovative efforts to help drive engagement and change in the regions they serve are inspiring. Creative communications that spur action are what earned them this well-deserved recognition.”

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