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Mayor Moran Announces $3,999,382 Award to Improve Health Literacy

by City of Reading, PA

Mayor Moran Announces $3,999,382 Award to Improve Health Literacy

The U.S. Department of Health and Human Services (HHS) Office of Minority Health (OMH) has announced an award of $3,999,382.00 to The City of Reading, Pennsylvania, as a part of a $250 million two-year initiative to identify and implement best practices for improving health literacy to enhance COVID-19 vaccination and other mitigation practices among underserved populations. The Advancing Health Literacy (AHL) to Enhance Equitable Community Responses to COVID-19 initiative is part of the Biden/Harris Administration’s National Strategy for the COVID-19 Response and Pandemic Preparedness.

“The Advancing Health Literacy initiative is a vital part of the HHS efforts to help communities hardest hit by the pandemic access and understand COVID-related information,” said Assistant Secretary for Health, Dr. Rachel L. Levine, M.D. “This funding, and the partnerships with local and community entities across the country, will help our national efforts to continue to tackle health disparities surrounding COVID-19 vaccination, testing, and treatment.”

Health literacy is a person’s ability to find, understand and use information and services to help them make health-related decisions for themselves and others. Health literacy is a central focus of the Healthy People 2030 blueprint for improving the health of the nation, which is sponsored by the HHS Office of the Assistant Secretary for Health. Healthy People 2030 has elevated health literacy within one of its overarching goals: eliminate health disparities, achieve health equity, and attain health literacy to improve the health and well-being of all.

“COVID-19 highlights the importance of health literacy, of understanding public health measures and taking steps to protect ourselves, our families, and our communities,” said Deputy Assistant Secretary for Minority Health, RADM Felicia Collins M.D. “Our new health literacy initiative will help local governments enhance their health literacy efforts to reduce COVID related disparities within racial and ethnic minority populations and other vulnerable communities.”

Over the next two years, The City of Reading, Pennsylvania, will work with Penn State College of Medicine, Reading Area Community College, and Latino Connection to develop a health literacy plan to increase the availability, acceptability, and use of COVID-19 public health information and services by racial and ethnic minority populations. The projects will also focus on other demographics considered vulnerable for not receiving and using COVID-19 public health information. Award recipients are also expected to leverage local data to identify racial and ethnic minority populations at higher risk for health disparities, low health literacy, and populations not currently reached through existing public health campaigns.

“COVID-19 changed the world and made visible the disadvantages certain groups in our community experience,” said Mayor Eddie Morán. “With this grant, our Federal and State leaders are acknowledging that resources need to be customized so that they are relatable to reach the underserved and vulnerable communities. With Reading’s diverse population, it is imperative to partner with organizations committed to breaking down the barriers, closing the gaps, and reaching our most vulnerable directly.”