The Greater Reading Chamber Alliance (GRCA) is excited to announce that it has won the 2021 Bountiful Berks Agriculture Communications Award for its Grow Together marketing campaign. The award, given by Berks Agriculture Resource Network’s (B.A.R.N.), recognizes exemplary agriculture communications. It was one of four awards handed out Monday night during the Pop-Up Christmas Market at Reinhart’s Christmas Tree Farm, Bernville.
GRCA’s Leah Fassnacht, Director of Communications & Marketing, Audrey Krupiak, Digital Marketing Coordinator, and Katie Hetherington Cunfer, Director of Government & Community Relations, managed the campaign with support from Strunk Media Group, Kutztown, and photography from Susan L. Angstadt.
“GRCA understands the importance of agribusiness in Berks County, and we are commited to providing support to the ag community. Our team thoroughly enjoys working on the Grow Together campaign, and we look forward to continuing it,” said Fassnacht.
The ongoing Grow Together campaign, a partnership between GRCA and the Berks County Commissioners, focuses on promoting local agribusinesses, connecting those businesses to consumers and educating consumers on the wide variety of products locally available.
“Agriculture has always been a pillar of Berks County’s local economy and remains one of our top industries today,” said Berks County Commissioner Michael Rivera, who attended Monday night’s event. “Our Berks County farmers and producers continue to thrive and innovate, providing incredible food, crafts and goods that are created right here in our community. The County is committed to supporting our agriculture partners so that we can all continue to grow together for many years to come.”