The Penn Avenue Corridor in West Reading is set to come alive for the Holidays kicking off with Small Business Saturday on November 27, 2021. The West Reading Community Revitalization Foundation (WRCRF) staff and volunteers will be set up from 11am – 2pm at 6th & Penn Avenue. WRCRF will be handing out “Passports” and promotions for West Reading Businesses to the first hundred shoppers. Passports can be stamped at participating retailers and entered in a drawing to win a Holiday Carriage Ride or a $50 West Reading gift card. Get there early for other giveaways and goodies while they last!
“This day is the biggest Holiday of the year for small businesses”, according to Mark Ratcliffe, WRCRF Executive Director. “Thank you on behalf of all small business owners in West Reading for shopping local this Holiday season.”
In 2010, American Express launched the first Small Business Saturday, which takes place the day after Black Friday in response to the damage done to small businesses during the Recession in the late 2000s. The event adopted the slogan “#ShopSmall” and the movement took off from there. The #ShopSmall movement is certainly making an impact in West Reading.
During the Holiday season, Penn Avenue as a whole will offer extended hours, strolling musicians, and even visits from Santa!