Berks County Brand Success Agency Adds Account Director and Marketing and Communications Manager to the Client Services Team
Berks County-based marketing and brand success agency, MADJ Marketing (MADJ), announces the addition of two new key staff members to our client services team. Tim Eckert has assumed the role of Account Director and Olivia Massaro has been appointed to the role of Marketing and Communications Manager.
Tim Eckert will be responsible for overseeing existing and newly signed major and strategic accounts (in healthcare, healthcare education, manufacturing, non-profit, and more) as well some internal and external community initiatives. Most recently, he was the Director of Marketing and Business Development for a prominent Real Estate Services company in Central Pennsylvania where he was responsible for creating and implementing business development strategies for continued growth of the Company’s customer base as well as the establishment of new business partner relationships. Prior to that, Tim worked in the healthcare industry where he managed marketing and communications for several major healthcare organizations in Central and Eastern Pennsylvania. Among other things, he was responsible for the marketing and communications of several large-scale hospital initiatives including an electronic medical record rollout, the creation and implementation of a clinically integrated physician network, as well as the implementation of a new strategic planning process and software. He is a graduate of Saint Joseph’s University and master’s degree recipient from Millersville University.
“As our client portfolio continues to grow, so does our need for highly-talented individuals in our Client Services department,” said Kevin Bezler, President + CEO, of MADJ. “The addition of these two new key individuals to our team will allow us to continue to exceed client expectations for the full range of services we provide.”
Olivia will join us in a new role as Marketing and Communications Manager. Her focus will be on client relations, project and production management, copywriting, social media administration, internal brand development, and internal/external community initiatives. Her expertise and enthusiasm bring a new and fresh perspective while continuing to implement and evolve the MADJ mission and vision. Olivia brings with her more than four years of professional experience in the marketing, hospitality, and administrative fields and joins the MADJ team most recently from a digital marketing agency in Kutztown, PA. There, she supported the team for everything from business development to final project delivery. Olivia graduated from Penn State University, Berks Campus, with a BS in Business and a minor in Entrepreneurship.