Pennsylvania’s Americana Region is thrilled to announce the selection of National Sales Director, Margo DeRouchie, as an Influencer of Group Travel 2022 by Groups Today Magazine. Nominated and chosen by industry peers, Margo shared the distinction with eight other travel professionals from across the country. All were featured in the May-June 2022 edition of the magazine.
According to Groups Today Magazine, “The Influencers of Group Travel are people who have risen to the surface over the last year. They are always willing to try new things, bring fresh ideas to the table, lead others in a positive direction, and are recognizable among group travel professionals as someone who can be relied on.”
After returning to college to finish her degree, Margo worked as an intern at the Visitors Bureau. The bureau later hired her as the Member Relations Coordinator. When the National Sales Director position became available, Margo’s outgoing personality and love of Berks County made Margo a natural choice for the job.
Crystal Seitz, President, Pennsylvania’s American Region, spoke to Margo’s Groups Today Magazine honor. “Margo brings enthusiasm and a can-do attitude to her work. She attends trade shows, provides personalized itineraries for groups, and often meets buses when they visit the region. She takes the time to nominate our local attractions for the American Bus Association’s Annual Best of the Best awards, which many have gone on to win. And this past year, Margo was instrumental in bringing the Pennsylvania Bus Association’s 2023 Marketplace to Berks County. Margo has earned and deserves this recognition.”
To better understand the importance of group travel, consider the financial benefits of motor coach travel to a destination. According to studies completed by researchers at Dunham and Associates, one overnight stay by a tour group can inject up to $25,000 in a location’s economy from money spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes. For more information, contact Pennsylvania’s Americana Region.
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