Posted on August 8, 2023 by Heather Adams

Santander Arena, Performing Arts Center Announce Record Setting Fiscal Year

by Santander Arena

Santander Arena, Performing Arts Center Announce Record Setting Fiscal Year

The ASM Global managed Santander Arena and Santander Performing Arts Center achieved new heights during the venues’ 2022-2023 fiscal season as the all time venue records were set for attendance and gross profit. During the season, the venues sold a combined 333,228 tickets, marking a 20% increase from the record setting season of 2021-2022. These tickets were sold across a combined 172 ticketed events which broke out into the following:

Additionally, in December of 2022, the Santander Arena celebrated the highest grossing show in venue history with a sold out show from Daddy Yankee. This show was one of 20 sold out events between the two venues which helped drive business to historic highs. During the 2022-2023 season, the number was also a record setting amount of sold out shows in one fiscal year for the venues.

Between both venues, gross tickets sales increased by 31% totaling at $16,100,488 for the 2022-2023 fiscal year. A record setting number of fans led to a 55% increase in concessions landing at $2,452,050 for the year. There was also a 171% increase in net revenue landing the venues at $2,409,173. Other notable increases include a $12.96 food and beverage annual per cap with a 139% increase, $808,273 in amusement tax with a 33% increase and $1,016,998 in parking with a 17% increase from the previous year.

“We are beyond proud of the results for the 2022-2023 season,” said Michael J. Gombar, Jr., Chairman of the Berks County Convention Center Authority, which oversees the management and operations of the Santander Arena and Performing Arts Center.   “Growth and improvement are continued annual goals, but to reach these record-breaking numbers is quite an achievement.  This is truly a testament to the dedication and hard work of the General Manager, David Farrar, and his entire team. They are the ones who do the day-to-day work of showcasing our world-class venues through a diverse lineup of entertainment options.  This success would also not be possible without the investment of the residents of the City of Reading, Berks County and the surrounding areas, who overwhelmingly attended these events and patronized surrounding businesses to contribute to the continued revitalization efforts of downtown Reading.”

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