Posted on March 11, 2026

Unique Snacks Expands Into Walmart

Unique Snacks Expands Into Walmart

Rapid growth and rising consumer demand propel Unique Snacks’ top three products onto Walmart shelves across the Northeast.

From Unique Snacks

Unique Snacks announced a major expansion of its retail presence with the addition of its most popular products — Original Splits, Extra Dark Splits, and Knead ‘Ems mini sourdough pretzels — in more than 450 Walmart stores across the Northeast. This milestone greatly increases consumer access to the brand’s better-for-you signature pretzels, known for their deep-baked-in flavor and superior crunch.

The expanded distribution strengthens Unique Snacks’ position in a high‑volume retail channel and supports its ongoing momentum in the salty snacks category. Bringing the brand’s signature pretzels to Walmart introduces more shoppers to its century-long commitment to crafting premium snacks made with quality ingredients and superior flavor.

“Our continued growth has been driven by passionate consumers who love the distinct crunch and baked-in flavor of our high-quality snacks made with fewer ingredients,” said Justin Spannuth, Chief Operating Officer at Unique Snacks. “Expanding into Walmart locations across the Northeast allows us to meet that demand with greater availability and bring three of our signature snacks to more families looking for convenient, delicious, and better-for-you options.”

Unique Snacks’ signature pretzels are rolling out in Walmart stores now. Product selection and pricing may vary by location.

To learn more about Unique Snacks and its premium snacks, please visit www.UniqueSnacks.com. Follow Unique Snacks on Facebook at @UniqueSnacksUSA, on Instagram at @UniqueSnacksUSA, on LinkedIn at Unique Snacks, and on Twitter at @UniqueSnacksUSA.

About Unique Snacks

Unique Pretzel Bakery is a 105-year-old, sixth-generation, family-owned and -operated snack industry innovator based in Reading, PA, the Pretzel Capital of the World. In 2020 and ahead of the business’s 100th anniversary in February 2021, the company rebranded as Unique Snacks to pursue added growth in other healthy snack categories. Known for its high-quality signature pretzels, Unique Snacks launched Puff Knots, a pretzel-shaped puffed line of snacks in 2023. All of the company’s crunchy and flavorful pretzels are made from a secret family recipe — slow-baked in an all-natural process that sets them apart. Unique Snacks is home to Splits, the original split-open pretzel, hollow Pretzel Shells, and other healthy, delicious snacks that deliver a serious crunch. These aren’t just pretzels, they’re Unique!

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