An official Pennsylvania host location for the World Cup 2026 Fan Zone watch parties. As a proud sponsor of this incredible statewide initiative, Experience Reading & Berks County is thrilled to bring the energy of the world’s biggest sporting event to our community. Join us for free, world-class watch parties featuring live match broadcasts, entertainment, and a vibrant fan atmosphere as we celebrate together.

Santander Arena will transform into a high-energy hangout where fans of all ages can cheer, chant, and catch every big moment of action on the giant screen together. Directly outside the arena, a block party on Penn Street will keep guests’ spirits high with live entertainment, interactive games, kid-friendly activities, vendors, and a variety of food and beverage options, creating a fun, welcoming experience for everyone. Located in the heart of downtown Reading, the event offers friends and families the perfect opportunity to spend the day together and be part of the global excitement close to home.

Sunday, July 19, 2 pm – 6 pm

3 pm: World Cup Final