Buyer personas are an integral part of any successful Digital Marketing or Sales Strategy

A buyer persona is a fictional characterization of your ideal target audience. With a clear and concise picture of who you are targeting, it’s much easier to develop an effective Digital Marketing strategy that speaks directly the goals and challenges of your ideal customer. This allows you to nurture a strong and healthy customer base while building a profitable business.

During this fun-filled & action-packed workshop, you will learn:

– Why Buyer Personas are so Important
– How to Create Buyer Personas
– How to Segment Your Buyers
– Create a Name & Story for Your Ideal Buyer
– Identify Buyers Challenges, Frustrations and Goals
– Use Your Buyer Persona to Craft Your Digital Marketing & Sales Strategy

Target Audience:
Small businesses looking to increase their online presence
Businesses looking to make Digital Marketing work for them
Beginner to intermediate web users with some social media or website presence