One thing small business owners learned during the pandemic is that digital marketing is a necessary evil. Pre-pandemic, many businesses managed quite well without a strong online presence, through direct sales, trade shows, networking events and other in-person sales
methods. But now most businesses will reluctantly acknowledge the importance of digital
marketing. The problem is, it often can feel like throwing money at giant companies like Google and Facebook, without any clear way to measure a return on that investment. How can you make better use of your time and money to connect with your ideal customers when they are ready to
buy?

In this webinar, we will review six tips that can help you make those connections and feel more strategic in your digital outreach. These tips are based on working with hundreds of small business owners across the country using a proven framework for tracking down target customers. No acronyms in this session (SEO, PPC, etc.), just customer-focused information
coming from a digital marketing skeptic.