The world becomes more and more digitized every day. To market to your customers, an online presence is necessary. However, joining the world of social media can seem daunting. There are a variety of platforms and outlets to reach customers. To do so successfully can take some planning and work. In this workshop, we will discuss target market research, how to develop content and branding across platforms, and prepare you to create social media pages of your own.

Attendees will be able to:
– Develop a market research plan
– Understand differing social media platform options
– Identify what social media platforms make sense for their business
– Learn about the importance of branding and content creation

Target Audience:
– Social Media beginners
– New businesses looking to identify their market
– Businesses looking for a market research refresh
Individuals interested in attending the rest of the social media series are strongly recommended.