WEEU owners John & Kristine Treese touch on the future of AM radio; adapting to technology changes (streaming, sports coverage, listener habits); social media strategy and its role in growth; commitment to local voices and community engagement; Local studios, local employees, local business support; Expanded sports coverage (including video and underrepresented sports); partnerships with nonprofits and charities; adding more locally produced content; continued focus on local high school sports.
Originally aired on BCTV: 2/9/26
For a full listing of BCTV’s live broadcast schedule, visit https://www.bctv.org/tv-schedule/.
This program was produced at the BCTV studio in beautiful downtown Reading, PA. If you’re a member of the Berks County community and are interested in producing or submitting a program for air on BCTV, visit https://www.bctv.org/about-us/propose-a-program/.
#BerksCounty #Pennsylvania #CommunityMedia
From the program: County Connection





