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BARTA Employees Will Wear Pink for Breast Cancer Awareness Month


Oct 06, 2022

Berks Area Regional Transportation Authority (BARTA) employees will wear pink every Friday in October to support Breast Cancer Awareness Month. In an effort to show support for this annual campaign, BARTA employees will wear pink cancer awareness t-shirts while providing BARTA transportation services to the public. “Breast cancer affects so many people and I’m sure everyone can think of at least one person who’s been diagnosed with this disease,” Greg Downing, SCTA’s Executive Director that oversees BARTA stated. “Wearing pink this month is our way of raising breast cancer awareness, standing with and supporting those employees, family members and customers who battle this disease and fight every day.”

Breast Cancer Awareness Month, held in October every year, was created in 1985 to promote screening and prevention of the disease, which affects one in eight women in the United States every year and 2.3 million women worldwide. Known best for its pink theme color, the month features a number of campaigns and programs — conducted by groups ranging from breast cancer advocacy organizations to local community organizations to major retailers — aimed at:

  • Supporting people diagnosed with breast cancer, including metastatic breast cancer
  • Educating people about breast cancer risk factors
  • Stressing the importance of regular screening, starting at age 40 or an age that’s appropriate for your personal breast cancer risk
  • Fundraising for breast cancer research (This information provided by

For more information, please visit or call BARTA at 610-921-0601.

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