Posted on September 28, 2026

Santander Arena, Reading Royals Launch Official Rewards App

Santander Arena, Reading Royals Launch Official Rewards App

New loyalty program allows fans to earn points at concerts, hockey games, Broadway performances and more throughout Reading

READING, Pa. — Santander Arena, Santander Performing Arts Center and the Reading Royals have launched a new official rewards app, giving fans a new way to earn points and unlock exclusive rewards and experiences while attending concerts, hockey games, Broadway shows and other live events in Reading.

Available for free through the Apple App Store and Google Play Store, the new app introduces an official loyalty program connecting fans with events at Santander Arena and Santander Performing Arts Center, as well as Reading Royals games.

Fans can earn points by attending eligible events at Santander Arena and Santander Performing Arts Center, including concerts, Reading Royals hockey games, Broadway performances and more. Additional opportunities to earn points include checking in at Reading Royals community events and making qualifying in-arena purchases during select events.

Once enough points are earned, fans can redeem them directly through the app for exclusive prizes, merchandise, special experiences and other rewards. Reading Royals fans will also have opportunities to unlock team-specific rewards and experiences, while Royals Season Members can access additional contests, discounts and benefits through the app.

Getting started is free and simple. After downloading the app, fans can sign in using their Ticketmaster account to sync eligible upcoming events and games. Reading Royals Season Members can also activate their account using their season ticket information.

Beyond the rewards program, the app serves as a convenient destination for fans to stay connected with live entertainment in Reading. Users can browse upcoming events at Santander Arena and Santander Performing Arts Center, purchase tickets, set event reminders and check in through the app when they arrive.

Whether attending a concert or cheering on the Reading Royals, fans can now earn points with every visit and redeem them for exclusive rewards, prizes and experiences.

The official Santander Arena and Reading Royals app is available now for download through the Apple App Store and Google Play Store.

About Santander Arena & Santander Performing Arts Center

Santander Arena and Santander Performing Arts Center are premier live entertainment destinations in Reading, Pennsylvania, welcoming fans for concerts, family entertainment, Broadway performances, sporting events, community events and more. Santander Arena is also home to the Reading Royals of the ECHL.

For upcoming events and additional information, visit santander-arena.com.




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