Posted on September 29, 2026

Visions FCU, WXAC Launch Original Spanish-Language Radionovela, ‘Amor Visionario’

Visions FCU, WXAC Launch Original Spanish-Language Radionovela, ‘Amor Visionario’

From Visions Federal Credit Union

Visions Federal Credit Union announced on Thursday, Sept. 24, the launch of a new Spanish-language radionovela campaign in Reading, PA, created to connect local Hispanic and Latino audiences with approachable and culturally relevant financial education and services. The campaign will air for 12 weeks beginning Oct. 1 on Centro Hispano’s radio station, WXAC, 91.3 FM.

Through an entertaining serialized audio story that combines melodrama, comedy, and familiar telenovela-inspired twists, the campaign will introduce listeners to everyday financial topics — from managing a budget and establishing credit to opening accounts, using mobile banking, and exploring options for personal, auto, home, and small business lending.

“Financial decisions can feel overwhelming, especially when the information does not reflect people’s experiences, language, or goals,” said Tim Strong, AVP Branding & Community Impact. “This campaign is designed to meet people in a trusted community space, in Spanish, with stories that are engaging, relatable, and useful. At Visions, we believe financial education and opportunity should be accessible to everyone.”

Why Reading?

Reading was selected for the launch because it is home to one of Pennsylvania’s largest and most vibrant Hispanic and Latino communities. Hispanic or Latino residents comprise 70.8% of Reading’s population, making the city an especially meaningful place for a campaign that centers Spanish-language communication, cultural relevance, and financial empowerment.

Centro Hispano serves as a trusted local resource connecting the Reading and Berks County community with education, employment, legal support, and other essential services. Partnering through Centro Hispano’s radio platform gives Visions an opportunity to share information in a setting that is familiar, community-oriented, and accessible to listeners where they live, work, and make important decisions for their families.

Why a radionovela?

Radionovelas draw on a storytelling tradition that is deeply familiar across many Hispanic and Latino cultures. The Visions campaign brings that tradition into a contemporary format, using memorable characters, humor, and dramatic turns to make practical financial topics easier to understand and discuss.

Rather than delivering financial information as a conventional advertisement, the radionovela uses an ongoing, lighthearted story to illustrate how financial choices can affect real life. The series pays tribute to the beloved telenovela genre while offering a playful, self-aware take on its larger-than-life characters and plot twists.

Why Visions and Centro Hispano?

Visions, in partnership with Centro Hispano, is launching the campaign as part of its ongoing commitment to advancing financial well-being in the local Hispanic community. The credit union provides free financial education resources for members and nonmembers, with programming designed for people of all ages and backgrounds. Centro Hispano supports the ongoing development and growth of the local Hispanic community.

“Stories have the power to make complex subjects feel personal and judgment-free,” said Michael Toledo, President & CEO of Centro Hispano. “By bringing together culturally resonant entertainment and useful financial information, this campaign creates a welcoming way for community members to learn about resources that can help them and their families move forward.”

The Visions radionovela campaign will air on Centro Hispano’s radio station for 12 weeks, beginning Oct. 1, and all episodes will be available at es.visionsfcu.org/radionovela. Listeners can learn more about Visions Federal Credit Union’s financial education resources at visionsfcu.org/education.

About Visions Federal Credit Union

Visions Federal Credit Union is a not-for-profit financial institution completely owned by its members. Established in 1966, Visions proudly serves over 250,000 members in communities throughout New Jersey, New York, and Pennsylvania. Services include banking as well as auto, home, personal, and business loans. Visit visionsfcu.org for more information. Federally insured by NCUA. Equal Housing Lender.

About Centro Hispano

Founded over 60 years ago, Centro Hispano, through programs focused on breaking down barriers of access through social services, senior support, food access, and financial stability, helps families build stronger and more vibrant communities. Centro Hispano has evolved into a trusted community anchor serving individuals and families from diverse backgrounds and the broader community.




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Community Testimonials

Fantastic work and thanks so much for the quick turnaround!  Always a pleasure to work with you and the rest of the BCTV team!

Jim

Thank you and your staff for all you do to accommodate so many different shows, personalities, etc.!  Can’t be easy, but we really do appreciate it.

Martha

Thanks for your commitment to communication far and wide, for your technical support, and tireless efforts to bring fresh programs to BCTV. Bravo!

Liz

I wanted to thank you again for the opportunity you have created for our kids.  This experience is more than the TV show.  Eight students who probably never would have talked to each other were excited to execute a plan. Know that you make a difference.

Kristi

Wish my town had a channel like this, very cool idea to bring the community together and give people a platform.

James

Thank you for always being receptive to my ideas. All of your efforts help me to help others and that is a blessing to me.

Adrean

I am happy and proud to be a part of such a dedicated assembly of talent and purpose. Thank you for being a part of my efforts to promote theater and the arts in this region.

David