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GRCA welcomes new Director of Communications & Marketing

by Greater Reading Chamber Alliance

GRCA welcomes new Director of Communications & Marketing

(Reading, PA) ‑ Greater Reading Chamber Alliance (GRCA) is pleased to announce its recent hire of Leah Fassnacht, who will join the team as the Director of Communications & Marketing. Within this role, Fassnacht will direct all internal and external communications for the GRCA and manage all marketing efforts related to its core business services.

“I am excited to help connect existing businesses with our extensive business support services, and work on attracting new businesses,” Fassnacht said. “I believe in the GRCA’s mission of building a robust business community and look forward to helping it become the absolute best version of itself.”

Fassnacht comes to the GRCA with more than 14 years of marketing and graphic design experience. She has worked in a wide range of industries, which included newspapers, rugged electronics, and, most recently medical marijuana.

“Leah is an incredible addition to the GRCA team. Her background and experience are exactly what we need to guide our communication, marketing, and messaging strategies.” Pamela J. Shupp, GRCA Executive Vice President & COO.