Centro Hispano Daniel Torres Announces the launch of Reading’s Virtual Tip Jar Initiative to support service industry workers adversely affected by Corona Virus Pandemic in Berks County.
Reading, PA – The Centro Hispano Daniel Torres in collaboration with I-Heart Radio on Air personality Johnny Vazquez aka Johnny V, Eric Rodriguez Owner of Mike & Joe’s Barber Salon, and Jared Klinger General Manager of the Liberty Tap Room will be announcing the launch of the Reading Virtual Tip Jar Initiative. The initiative will run from this Friday May 8 through May 16th culminating with a virtual live remote from 6pm to 8pm from the Liberty Tap Room.
The Coronavirus pandemic has crippled the Greater Reading area’s service industry. Most service industry workers like barbers, waiters, waitresses, and bartenders rely on tips. Individuals in these professions since the pandemic started have seen their income evaporate. Reading’s Virtual Tip Jar Initiative will allows those service industry workers to set up virtual tip jars online where their clients, friends, and others in the community are able to “tip” their favorite waiter, bartender, or barber to help them during these challenging financial times. By establishing a virtual tip jar platform, 100% of all proceeds raised will go towards those service industry professionals most in need.
“The local service industry has been hit particularly hard”, said Eric Rodriguez. “Barbers rely heavily on cash tips, since the pandemic barbers have not been able to cut hair so now they are immediately without any cash flow and many may not qualify for unemployment”.
“This pandemic has thrown so many members of the service industry into financial crisis”, shared Jared Klinger. “These are members of our community that need to eat, they need to feed their families, they need to buy quarantine supplies, they need support and this is a way our community can come together to help”.
“I know many of my friends and neighbors depend on tips to make ends meet,” said Johnny Vasquez. “I see the effects that the pandemic has had on area DJ’s that have lost wedding, sweet 16, and other gigs to the pandemic. This virtual tip jar initiative is a way for all of us to say thank to those service workers who always take care of us.”
“When we were approached at the Centro Hispano to collaborate on this initiative we knew this concept fit our mission of service to our community.” said Centro Hispano CEO Mike Toledo. “Our name sake Daniel Torres was the first Puerto Rican Barber to set up shop in Reading. It was the dream of Daniel’s and other Puerto Rican pioneers over 50 years ago to establish an organization whose foundation was built on supporting members of the community who are in need, our service industry workers are in need and at the Centro Hispano we are all in!”