Posted on April 3, 2023 by Heather Adams

BCTV, Alvernia Students Raise Awareness for Donate Life Month

BCTV, Alvernia Students Raise Awareness for Donate Life Month

April is National Donate Life Month, a time to help raise awareness about organ donation, encourage Americans to register as organ, eye and tissue donors and to honor those that have saved lives through the gift of donation, while becoming educated about living donation, and championing the Donate Life cause. BCTV, in coordination with Alvernia University’s COM 340 Advertising Workshop class, will spotlight this life-saving subject with multimedia campaigns that include tips, myth-busters, and local resources throughout the month of April.

Founded as the Coalition on Donation in 1992 by the donation and transplantation community, Donate Life America changed its name in 2006 in response to extensive research and the desire to align the organization with the Donate Life brand. Over the past 30 years, Donate Life America and the Donate Life Community have registered 170 million organ, eye and tissue donors in the United States.

The month of April is filled with donation observances and events, including National Donate Life Blue & Green Day on April 22, when the public is encouraged to wear blue and green and to engage in sharing the Donate Life message and promoting the importance of registering as an organ, eye, and tissue donor.

According to Donate Life America, most Americans support donation as an opportunity to give life and health to others. Unfortunately, many people overlook the important step of registering their decision to be a donor. Donors often die suddenly and unexpectedly. Donation can provide solace to a family and relieve the burden of making the donation decision in a time of grief and shock.

You can save up to 8 lives through organ donation, restore sight to 2 people through cornea donation, and heal more than 75 people through tissue donation. Your registration serves as a symbol of hope to patients waiting and sharing it with your family lets them know your decision.

BCTV is launching new campaigns every month in 2023 to connect Berks County with up-to-date health information and to promote healthy living. Monthly themes will be announced and promoted with messaging distributed across the media organization’s multiple platforms.

Follow BCTV on Facebook, Twitter, and Instagram during the month of April for more Organ Donation tips, statistics, and resources.

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Community Testimonials

Wish my town had a channel like this, very cool idea to bring the community together and give people a platform.

James

I wanted to thank you again for the opportunity you have created for our kids.  This experience is more than the TV show.  Eight students who probably never would have talked to each other were excited to execute a plan. Know that you make a difference.

Kristi

Thanks for your commitment to communication far and wide, for your technical support, and tireless efforts to bring fresh programs to BCTV. Bravo!

Liz

Thank you for always being receptive to my ideas. All of your efforts help me to help others and that is a blessing to me.

Adrean

Fantastic work and thanks so much for the quick turnaround!  Always a pleasure to work with you and the rest of the BCTV team!

Jim

Thank you and your staff for all you do to accommodate so many different shows, personalities, etc.!  Can’t be easy, but we really do appreciate it.

Martha

I am happy and proud to be a part of such a dedicated assembly of talent and purpose. Thank you for being a part of my efforts to promote theater and the arts in this region.

David