Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this talk based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains how to build a following around your ideas.

You will learn how to:

· Break through the noise and communicate in a way that makes others take notice

· Create a community that helps your idea spread

· Leverage social networks – online and off – to gain momentum

· Ensure your ideas receive the attention they deserve and make an impact.