by Alvernia University
Alvernia names D.G. Yuengling & Son’s Chief Administrative Officer and sixth-generation family member, Wendy Yuengling, as the College of Business, Communication & Leadership’s Executive-in-Residence (EIR) for the 2023-24 academic year.
“The College of Business, Communication, and Leadership continues to provide a vibrant academic community, and our EIR program is instrumental in this regard,” said Dean of the College of Business, Communication & Leadership, Dr. Travis Berger. “We are honored and extremely fortunate that Wendy Yuengling is serving as this year’s executive-in-residence. Her insights, experiences, and perspectives will be a tremendous advantage to our learners, faculty, and the Alvernia community. We look forward to listening to, collaborating with, and learning from such an accomplished executive.”
This fall, Yuengling will host an interactive Q&A session with Alvernia’s Senior Leadership Team, business students, engineering students and faculty moderated by MBA Program Director, Don Schalk.
“I’m excited to be involved with Alvernia University, not only as the Executive-in-Residence, but also getting involved with the new Pottsville CollegeTowne campus. Their efforts and investment in local communities is helping to craft a new generation of leaders,” said Yuengling. “This partnership will serve as a catalyst for both entrepreneurship and economic development, both of which are important to us as a 6th generation family business rooted in Pottsville.”
The EIR program, now in its eighth year, allows students to gain valuable insight into real-world experiences directly from regional industry executives. Students also learn about the specific skills that leaders are looking for in college graduates, various leadership styles and real-life professional scenarios through interactive sessions and classroom lectures with Yuengling and other executives.
Wendy Yuengling is a 6th generation family member of D.G. Yuengling & Son, Inc., America’s Oldest Brewery®. After graduating from Lehigh University’s College of Business and Economics with a Bachelor of Science in marketing, Wendy worked as a project manager for Information Resources, Inc., a market research company. She then moved to Baltimore, Md., where she began her advertising career with Carton Donofrio Partners and MGH Advertising. In 2004, Wendy joined the family business and worked her way from sales, marketing, brewing, and packaging to her current administrative position and focuses on information systems, finance, human capital, and sales and marketing. She currently chairs the board for The Yuengling Company LLC, and also serves on the board for the downtown Pottsville Area Development Corporation (PADCO).
“Involvement with the PADCO board introduced me to Alvernia’s impact both in Berks County and now in our hometown of Pottsville,” added Yuengling. “Alvernia’s strong academic curriculum and expanding presence is developing future leaders, which is a boost for emerging and long-time local businesses like Yuengling, being rooted in the greater Pennsylvania community since 1829.”
Past EIRs include Andy Moses, senior vice president of sales and solutions with Penske Logistics; Ira Tauber, president of TRIOSE; Paula Barrett, RKL, LLP. partner; John Adams, Berks County district attorney and president of the Pennsylvania District Attorney’s Institute; Paul Cohn, chief client experience officer and team leader relationship manager with Clermont Wealth Strategies; Tracy Davidson, morning news anchor for NBC10 in Philadelphia; Kenda Creasy Dean, published author and co-founder and lead permissionary of Ministry Incubators; Steve Gerhard, superintendent of Governor Mifflin School District; Brittany Sweeney, news reporter for PBS39 News Tonight; Chris Pruitt, CEO of East Penn Manufacturing; Andrea Funk, former CEO of Cambridge-Lee; Scott Gruber, CEO of Tompkins Financial; and Carl Anderson, general partner of Cannondale Partners LLP.
Alvernia University is a Catholic comprehensive university with a liberal arts foundation founded by the Bernardine Franciscan Sisters in 1958. The university serves over 3,000 students in Reading, Pottsville and Philadelphia with a unique blend of rigorous liberal arts education, strong technical training in many high demand majors, ever-expanding experiential learning opportunities through study abroad and internship experiences and community engagement through its Franciscan-based community service model.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.
