by Commute PA
For two decades, Commuter Services of PA, a program of the non-profit Susquehanna Regional Transportation Partnership (SRTP), has been a trusted regional resource, helping people across the area navigate their commutes. Today, the program launches a meaningful brand evolution, rebranding as Commute PA: Greener Trips, Cleaner Air. This reflects their commitment to providing transportation solutions for commuters within their nine-county radius of Adams, Berks, Cumberland, Dauphin, Franklin, Lancaster, Lebanon, Perry, and York counties.
“As the needs of our region change, so must we,” said Matt Boyer, executive director of the SRTP. “This transformation is driven by our dedication to serve commuters, local employers, community organizations and stakeholders, while fostering a connected and thriving community.”
Commuters, partners, and stakeholders were listened to carefully. Their feedback, analyzed to uncover hopes and experiences, became the guide for our brand makeover. This brand makeover was guided by their response. They wanted a streamlined program that had easily accessible tools and resources to help them make informed commute choices.
A vibrant fresh look marks the new era. A modern logo, colors, and tagline embody Commute PA’s commitment to user-friendliness and an easier green commute experience. The color palette is evocative of the colors of our Earth – our air and our oceans – and provides the feel of sustainability. The familiar Commute PA moniker takes on broader meaning to help with any kind of trip, whether for work, school, or personal/leisure. “Commute PA now represents a comprehensive commitment to diverse, regional, and flexible transportation solutions,” said Boyer.
The new name isn’t the only change! The group unveiled a mobile-friendly website with an accessible layout and clear navigation, ensuring a smooth journey for everyone. Every element, from the intuitive design to the consistent color scheme, reinforces a unified brand experience across all platforms.
View the new website here: www.CommutePA.org.
