Still Going Strong 94 Years in Reading

Joseph Bruno born in Calabria, Italy came to the   United States  traveling alone at the age of 15  first arriving  in New York City at Ellis Island in 1912 where he lived and worked  with his older brother.   From New York Joseph traveled to Philadelphia then  eventually settling down in Reading ,Pa. Joseph found a job and apprenticed under the tutelage of Mr Dinni a locate tailor where he learn the art of ladies suiting, tailoring, coats and fur repairs then ultimately selling furs . Joseph then decided to strike  out on his own at the young age of 25 where he opened his first store located at 228 North 5th Street ,then moving  to 236  North 5th until the family purchased the store in the location where they are now at 132 North 5th since 1970 when Dan and Victoria took over the business

Bruno Furs still carries on the family tradition with expert craftsmanship, and values that Joseph and his wife Mary held near and dear. To this day when you walk into the store you will be greeted warmly by one of the “Dans’  or Joseph’s daughter Victoria. . They know their clientele names by heart, their children, grandchildren and revel  with stories of the Old Reading. Steering the business into the 21st Century has had its peaks and valleys like any retailer. Holding true to their values, providing expert craftsmanship along with customer service has allowed the business to thrive in a harsh retail climate.  Their leather dept can repair rips, install zippers and they also recolor by hand “weathered” coats  making them look brand new. With expanding lines in the store their fur department offers a variety of services besides repair, cleaning, their cold storage vault is climate control and they also take pride in their refurbishing and restyling  of older coats. You can even have your coat made into a warm fuzzy keepsake that can be handed down to family members and those cherished memories live on.

www.brunofurs.com